Social marketing

Social marketingSocial marketing is the systematic application of marketing along with other concepts and

techniques to achieve specific behavioral goals for a social good. Social marketing can be

applied to promote, for example, merit goods, make the society avoid demerit goods and thus to

promote that considers society’s well being as a whole. This may include asking people not to

smoke in public areas, for example, ask them to use seat belts, prompting to make them follow

speed limits. Although ‘social marketing’ is sometimes seen only as using standard commercial

marketing practices to achieve non-commercial goals, this is an over-simplification. The primary

aims of ‘social marketing’ is ‘social good’, while in ‘commercial marketing’ the aim is primarily

‘financial’. This does not mean that commercial marketers cannot contribute to achievement of

social good.

We have a dedicated team for making your company known to different geographic locations,

popularising our clients through various Social Media like Facebook, Twitter, Pin Interest, Digg


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